English Lan & Lit

Do you think that advertisers have a moral duty to avoid stereotyping people? Why or why not? In defense, I think advertisers should consider stereotyping in commercials or  print advertisements because it may impact certain audiences. For example, advertisements that contain stereotypes such as gender roles, or race might have sensitive issues towards the subject. When adults view an advertisement that contains stereotypes that they are normally associated with, they may be offended in a way where they won't purchase the product. So in other words, certain stereotypes an drive away potential buyers or consumers. Having said, producers of advertisements overlook how certain stereotypes can ruin their company's reputation. As for young viewers, they often do not consider what is the context of the advertisement. They often rely on humour, animation or colours. Having these advertisements distributed to homes may impact on how children perceive information and ho they distrib

Nivea Advertisement Culturally, the advertisement is based or from an Asian country or more specifically, India. This is because the female model is actually a famous actress that is from India. Women in India are mostly dark skinned, however, the idle image of beauty in India's society is for women to be light - skinned. In other words, women are more recognized if they light - skinned. For example, within European countries or cultures, the idle beauty or most attractive are individuals who are fair, petite, blue - eyed, long blonde hair, etc. This suggests that culture can often persuade an audience within a specific advertisement. Socially, this advertisement portrays that Nivea cream moisturizes and smooths the skin. This could be identified that women in society are often catered to be the one to change her outlook to satisfy the male's wants and needs. Therefore, this advertisement suggests that the targeted audience is for young women who wants smoother skin. 

In case you forgot, my presentation/pitch was a marketing idea to promote a product called "Dippin' Dots" to an aspiring fast food chain, with my peers Nadia and Reem. From the top five appeals, we used 3/5 appeals which are bandwagon appeal, humour appeal, and rational or logical appeal. Bandwagon Appeal - We talked about how visual elements will attract the audience (children) because children are merely persuaded by colour and fun elements. Using visual aids, would allow us to illustrate how the product is used and as well as the benefits. Presented in the video, we would use kids to show how enjoyable the product is, which will persuade the audience into buying the product. This will also have a connect or some sort of relationship between the consumer and the ad. This idea shows that our company is capable of forming ideas to make the audience believe that they are missing out on something great. Rational or logical appeal -  This was illustrated in the pitc

Covergirl Advertisement ft Taylor Swift Link to Ad : https://www.youtube.com/watch?v=kPK8B7IiHTo Ethos In this ad, Taylor Swift has appeal to authority and credibility. This is because she is a well renown pop female artist and has millions of fans. Using her as a focus point would draw attention to people who love her. And therefore, would buy the product because they think she is using it. Which makes it a reliable product. In this ad, Taylor's skin looks flawless and clear, which makes it seem like she uses the product (from the viewer's perspective). Pathos This persuades the audience to purchase the product because they want to be as gorgeous as Taylor Swift is presented in the advertisement. In the video, Taylor shows personality and confidence through the music being played, the colors and clothes (which also brings a calm and lightened feeling). This is because, it is believed that 'Natureluxe Silk Foundation' will also bring confidence to y