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Showing posts from 2016

Blog 10 - Stereotypes in advertisements

Do you think that advertisers have a moral duty to avoid stereotyping people? Why or why not? In defense, I think advertisers should consider stereotyping in commercials or  print advertisements because it may impact certain audiences. For example, advertisements that contain stereotypes such as gender roles, or race might have sensitive issues towards the subject. When adults view an advertisement that contains stereotypes that they are normally associated with, they may be offended in a way where they won't purchase the product. So in other words, certain stereotypes an drive away potential buyers or consumers. Having said, producers of advertisements overlook how certain stereotypes can ruin their company's reputation. As for young viewers, they often do not consider what is the context of the advertisement. They often rely on humour, animation or colours. Having these advertisements distributed to homes may impact on how children perceive information and ho they distrib

Blog Post 9 - Print Advertisement

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Nivea Advertisement Culturally, the advertisement is based or from an Asian country or more specifically, India. This is because the female model is actually a famous actress that is from India. Women in India are mostly dark skinned, however, the idle image of beauty in India's society is for women to be light - skinned. In other words, women are more recognized if they light - skinned. For example, within European countries or cultures, the idle beauty or most attractive are individuals who are fair, petite, blue - eyed, long blonde hair, etc. This suggests that culture can often persuade an audience within a specific advertisement. Socially, this advertisement portrays that Nivea cream moisturizes and smooths the skin. This could be identified that women in society are often catered to be the one to change her outlook to satisfy the male's wants and needs. Therefore, this advertisement suggests that the targeted audience is for young women who wants smoother skin. 

Blog Post 8 - The Pitch Reflection

In case you forgot, my presentation/pitch was a marketing idea to promote a product called "Dippin' Dots" to an aspiring fast food chain, with my peers Nadia and Reem. From the top five appeals, we used 3/5 appeals which are bandwagon appeal, humour appeal, and rational or logical appeal. Bandwagon Appeal - We talked about how visual elements will attract the audience (children) because children are merely persuaded by colour and fun elements. Using visual aids, would allow us to illustrate how the product is used and as well as the benefits. Presented in the video, we would use kids to show how enjoyable the product is, which will persuade the audience into buying the product. This will also have a connect or some sort of relationship between the consumer and the ad. This idea shows that our company is capable of forming ideas to make the audience believe that they are missing out on something great. Rational or logical appeal -  This was illustrated in the pitc

Blog Post 7 - Advertisement

Covergirl Advertisement ft Taylor Swift Link to Ad : https://www.youtube.com/watch?v=kPK8B7IiHTo Ethos In this ad, Taylor Swift has appeal to authority and credibility. This is because she is a well renown pop female artist and has millions of fans. Using her as a focus point would draw attention to people who love her. And therefore, would buy the product because they think she is using it. Which makes it a reliable product. In this ad, Taylor's skin looks flawless and clear, which makes it seem like she uses the product (from the viewer's perspective). Pathos This persuades the audience to purchase the product because they want to be as gorgeous as Taylor Swift is presented in the advertisement. In the video, Taylor shows personality and confidence through the music being played, the colors and clothes (which also brings a calm and lightened feeling). This is because, it is believed that 'Natureluxe Silk Foundation' will also bring confidence to y

Blog Post 6 - Letter to the Editor

Date: 15/10/2016 To: The editor The Daily Mail Northcliffe House 2 Derry Street London Subject: Condemning 'Text speak" eroding school children's language skills. Throughout the article there has been a few good points about children using text speak and how it has an impact on their lives, however, technology has helped us overcome ideas and also share important point or vocabulary that we never new about. Therefore, I disagree that text speak is inadequate to the generation. The new generation is capable of creating a new language that maybe only they can understand and/or most adults. Thus, makes them bilingual. Being bilingual gives you an advantage to be able to learn new words easily, able to manipulate information in new areas or ways, creating new ideas and solution and good listening skills. Therefore, text speak may be the new language that is being created in front of our eyes, where the children are able to share and connect with others. In your ar

Blog Post 6 - Diary entry

17 May 1990 Dear diary Since this is my first diary entry, I would like to introduce myself. My name is Ray Charles Robinson but i'm known as Ray or Brother Ray. I was born in Wedlock - Albany, Georgia and later moved to Florida to pursue my singing career. I pioneer in soul music such as blues, jazz, rhythm and gospel. Being born in extreme poverty, I have managed to make a name for myself - even though both my parent died, I pushed myself to achieve greater things. During my early age, my brother and I were playing in the backyard. My little brother slipped and fell in a bucket and drowned. I was stunted and didn't know what o do - so i just stood there and watched him die. During my time on the road, I have learnt to chock up my feelings with heroine because I often blamed myself for George's death.  I was able to get off the heroine but of course it wasn't easy for me, but i had my wife support me all the way because I didn't have any immediate family

Blog Post 5 - Creative task

Creative Consolidation of Language and Identity  Within in my family, our native tongue is Afrikaans. Generation after generation, the use of the Afrikaans language has changed through variations of spelling, pronunciation and writing styles. English is considered a second language within my family, but I however, consider English as my first language. Some people in my family identify me as an out liar because Afrikaans is not my first language. And also because I moved country, so that will give them an idea that I might or will lose my heritage and what identifies me as a person. When I was still living in South Africa, I took Afrikaans as one of my second languages in school. From past experiences I thought it would be difficult to grasp on because I have only so little sources or background information about the language. Throughout the course, I improved on my pronunciation, which is obviously one of the most important area of a language. I achieved "A's" in the

Blog Post 4 - Amy Tan Article

The Importance of a person's home language In my opinion, I think it is important to maintain your home language because you learn basic skills  to set you for a foundation era of your life. And then, you can broaden your expertise into a more complex and advanced perspective of the world and people's beliefs and opinions. To speak your mother tongue, will also help you to learn another language easily - unless the languages are totally different. But, if they are similar like (Dutch & Afrikaans), it is more likely that you will use the same technique to learn the language like you were taught with your home language. Thus, having to speak and maintain your home language helps others identify you and it makes you into the person you are (culturally & personally). It is important to develop your native language(especially for international students in international schools) because, we will tend to lose vital aspects of our mother tongue or even forget the whole lang

Blog Post 3 - A Good Name

Blog Post 3 - A Good Name Keasha Tatum McGowan is my full name, as some of you know already but let me first begin by stating what the name Keasha means. In African natives it means "favourite or favourite person", and in Hebrew it means "Cinnamon". The name Keasha is of  English - American origin. It's also said that the name is valiant and possess great character. The name reflects on my spirituality, versatile and idealistic. As for my middle name, Tatum (Yes, as in Channing Tatum), means cheerful or full of spirit. And in America the name means "to bring joy."The name is of English origin and is unisex. It is said that the many with this name has a desire for order or physical creativity and excellent at expressing themselves, which is true because I express myself through fashion and actions I commit. The name also hold a great leisure of liberal art, which makes sense because I am artistic in my own way. Lastly, for my surname, McGowan; doe

Blog post 2 - Cultural Misconception/ Marker

Blog Post 2 - Cultural Marker Hello Everyone I'm from South Africa and as some of you know that is a diverse country for 22 years which is known as the 'Rainbow Nation'. South Africa has 11 official languages and various religions. Before democracy (1994), South Africa suffered through Apartheid (which some of you may know). Thus created the separation between Western culture and African culture. As you know, the white government had demanding laws and customs among black people and providing new laws to make their (whites) lives easier. During these years, black people found it difficult to express their native culture. After democracy, laws changed as we had our first black president (Nelson Mandela). It was an enjoyable time for my forefathers as they had freedom and rights. After a few years, or the time I was born, 80% of people were adapted to the Western culture; leaving the 20% to African culture. During the 2000's, people were concerned about their freed

Blog Post 1- Introducing myself

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Hello I am Keasha McGowan from Johannesburg, South Africa. My interests include personalizing homes (interior designing), listening to music, dancing, singing, love doing makeup as well as makeovers, playing volleyball, tennis and netball, running, going to the gym, baking, deep-sea diving, listening to people's problems and finding solutions for them, photography and volunteering (especially for something that would benefit many.) I care about other people's opinions and believes; as these are their perspectives of the world. I care about my family and my friends, as they are the people I look to when having bad day or need comfort. I care about the youth of this world because they are the future and hoping they make this world a better place. My goals for this year and the end of Year 12 is to achieve and graduated with a score of 38 and above. after graduating at Raha, I would like to go to Monash University, in Melbourne to do two majors. One major as Psychology and t