Blog Post 9 - Print Advertisement

Nivea Advertisement


Culturally, the advertisement is based or from an Asian country or more specifically, India. This is because the female model is actually a famous actress that is from India. Women in India are mostly dark skinned, however, the idle image of beauty in India's society is for women to be light - skinned. In other words, women are more recognized if they light - skinned. For example, within European countries or cultures, the idle beauty or most attractive are individuals who are fair, petite, blue - eyed, long blonde hair, etc. This suggests that culture can often persuade an audience within a specific advertisement.

Socially, this advertisement portrays that Nivea cream moisturizes and smooths the skin. This could be identified that women in society are often catered to be the one to change her outlook to satisfy the male's wants and needs. Therefore, this advertisement suggests that the targeted audience is for young women who wants smoother skin. 

Within the commercial, women are empowered whilst males are being ignored. This is because the target audience is women and the model is the central feature of the commercial. The model in the figure is an actress and thus invites her fan base as well, which broadens the target audience. In general, women are usually known to take good care of their skin and appearance, which is why the women in this advertisement is empowered. Generally, men seem to be attractive to smooth skin and the way women portray and promote themselves. Which is illustrated in commercial.

Comments

  1. Ali Awan20 November 2016 at 22:51

    This a good analysis of the advertisement. I liked the fact that you compared the stereotypes within the advertisement with other cultures and societies like Europe.

    ReplyDelete
  2. Unknown20 November 2016 at 22:54

    Hi Keasha, it is admirable how you have incorporated all the required elements concerning this post in a succinct and effectual manner. Whilst you accented the notion of an "ideal" beauty image in the Indian society, what exactly does a big brand like Nivea reflecting this mindset reveal about the mindset of the society on a larger scale? Well done!

    ReplyDelete

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