Blog 10 - Stereotypes in advertisements

Do you think that advertisers have a moral duty to avoid stereotyping people?
Why or why not?

In defense, I think advertisers should consider stereotyping in commercials or  print advertisements because it may impact certain audiences. For example, advertisements that contain stereotypes such as gender roles, or race might have sensitive issues towards the subject. When adults view an advertisement that contains stereotypes that they are normally associated with, they may be offended in a way where they won't purchase the product. So in other words, certain stereotypes an drive away potential buyers or consumers. Having said, producers of advertisements overlook how certain stereotypes can ruin their company's reputation.
As for young viewers, they often do not consider what is the context of the advertisement. They often rely on humour, animation or colours. Having these advertisements distributed to homes may impact on how children perceive information and ho they distribute it to the world. This shows that advertisers do not consider on these stereotypes and how it may impact future generations.

Comments

  1. Unknown23 November 2016 at 22:54

    Hey Keasha,

    I completely agree with your view and I fully support your arguments in this blog post. Advertising companies should consider stereotyping in their commercials and ads because it can be really offensive to people and that can generate a lot of critics. This was a well written blog post!

    Well Done!!!!!!

    ReplyDelete

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