Blog Post 7 - Advertisement

Covergirl Advertisement ft Taylor Swift

 Link to Ad: https://www.youtube.com/watch?v=kPK8B7IiHTo



Ethos
In this ad, Taylor Swift has appeal to authority and credibility. This is because she is a well renown pop female artist and has millions of fans. Using her as a focus point would draw attention to people who love her. And therefore, would buy the product because they think she is using it. Which makes it a reliable product. In this ad, Taylor's skin looks flawless and clear, which makes it seem like she uses the product (from the viewer's perspective).

Pathos
This persuades the audience to purchase the product because they want to be as gorgeous as Taylor Swift is presented in the advertisement. In the video, Taylor shows personality and confidence through the music being played, the colors and clothes (which also brings a calm and lightened feeling). This is because, it is believed that 'Natureluxe Silk Foundation' will also bring confidence to your world.

Logos
The ad claims that it is better than $180 makeup. And they removed 'heavy synthetic' which makes makeup feel heavy on the consumer. They also mentioned that they added cucumber which brings more silk to the skin and brightens and clears it too.


Comments

  1. Unknown10 November 2016 at 02:19

    This comment has been removed by the author.

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  2. Unknown10 November 2016 at 02:24

    Keasha, I really like how you split up your blog post, it makes it easy to identify each and every point you make and how you answered the task. You presenting some strong points while relations how they may influence the audience. However, your blog post could have included the specific target audience at the beginning to help develop the post and its points. I enjoyed your breakdown on the ethos within this article as you have presented some strong points about their use of Taylor Swift as a public figure.

    ReplyDelete
  3. Fleur VDK10 November 2016 at 23:15

    Hi Keasha, I agree with Karma's statement that your organisation of the blog definitely makes it clear and structured to read your analysis. Your analysis is good, however, you could've added some more detail on how the setting and language she uses presents the product. Also, including the intended audience can help build your arguments. Overall, good job!

    ReplyDelete

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