Nivea Advertisement Culturally, the advertisement is based or from an Asian country or more specifically, India. This is because the female model is actually a famous actress that is from India. Women in India are mostly dark skinned, however, the idle image of beauty in India's society is for women to be light - skinned. In other words, women are more recognized if they light - skinned. For example, within European countries or cultures, the idle beauty or most attractive are individuals who are fair, petite, blue - eyed, long blonde hair, etc. This suggests that culture can often persuade an audience within a specific advertisement. Socially, this advertisement portrays that Nivea cream moisturizes and smooths the skin. This could be identified that women in society are often catered to be the one to change her outlook to satisfy the male's wants and needs. Therefore, this advertisement suggests that the targeted audience is for young women who wants smoother skin. ...